Rufus & Coco Vitality Plus Powder For Cats & Dogs 100g

Rufus & Coco Vitality Plus is a professionally formulated, great-tasting nutritious pet supplement which contains 20 vitamins and minerals, including B group vitamins, omega 3 and antioxidants to act as 'health insurance' for your pet.

-Improves energy & vitality
-Gives a shiny coat or feathers
-Ensures healthy skin
-Promotes optimum digestion
-Ensures a healthy immune system
-Suitable for dogs, cats, kittens and puppies
-Highly palatable powder that is easily mixed into your pet's wet food
-A pack lasts a medium-size dog approximately 30 days. This is longer than many other pet supplements on the market.
-Feeding rates are based on supplying 25% of the National Research Council's (NRC) published daily requirement
-Each pack includes a scoop to make administration easy.
-100% natural and drug free.
-Free from artificial colours, flavours and preservatives.
-Ideal for use with fresh diets including meat and with processed canned food.

A special note to pet owners: while Rufus & Coco Vitality Plus doesn't smell great to us, it will to your pets!

Why might my pet need this product?

Many of us take a daily multivitamin to ensure we receive a base amount of important vitamins and minerals. A typical diet does not provide a well-balanced source of these nutrients, so we take supplements as 'insurance'. The same should go for our pets. According to the Animal Protection Institute (API), 'High temperatures used in processed food can destroy natural enzymes and proteins and diminish their nutritional value.'

But aside from 'insurance' reasons, your furry friend might need a pet vitamin because:

*Many of the vitamins and minerals in packaged dry and canned dog and cat foods are destroyed during processing. Even if they are added back in after the cooking or extruding processes, the vitamins and minerals break down rapidly when exposed to light and air.

*The first bowl of dry food from a bag may contain most of what the label claims, but each time the bag or container is opened the nutrients are affected. It is difficult to know how much, if any, of the vitamins are left by the last portions from the bag.

*Many whole food sources no longer contain the high vitamin content they used to due to depleted soils and modern farming practices.
Homemade diets or diets high in table scraps should include a high-quality vitamin/mineral supplement

*Ill or recovering pets may have a poor appetite and therefore wont be receiving their daily requirements through their diets.

*Puppies and kittens need extra support for their developing immune systems and to combat the stress of leaving the safety and familiarity of their mothers while learning to live with a human family.

*Ageing pets have a reduced ability to absorb nutrients.

The above points highlight why a basic vitamin and mineral pet supplement is a good investment for most of our companions. Think of it as health insurance: making sure the body has everything it needs for proper cell function and health maintenance will keep your companion healthier, possibly reducing your veterinarian visits and costs in the long run.