What are Haemorrhoids? To make the passing of bowel motions more comfortable, the rectum (back passage) is lined with 'anal vascular cushions'. However, for various reasons, these 'cushions' can become damaged or detached from the bands of muscle in the rectum. It is these damaged or detached cushions that become haemorrhoids or 'piles'. Haemorrhoids are painful swellings in/or around the anus caused by a varicose condition of the haemorrhoidal veins. They can be internal or external. Rectinol is Australia's most trusted brand for relieving the pain, inflammation and itching of haemorrhoids. Rectinol is for the relief of mild to moderate symptoms and comes in an ointment and suppositories. Rectinol is the only pharmacy (S2) formulation available that contains a 3-way action to relieve pain and swelling. If you think your haemorrhoids are more serious, ask your pharmacist or GP about extra strength Rectinol HC ointment.