We want the best for our little ones. And when it comes to baby formula, we just weren't satisfied with today's options. We needed to find the best milk. Why? The majority of infant formula is milk or milk by-products – approximately 65% to be exact. We searched high and low for the most natural, nutritious milk and found it in New Zealand. There, cows spend their days roaming green pastures, instead of being stressed out in overcrowded feedlots or inside factory farms on concrete floors – eating an unnatural diet of grain. Somewhere along the way, profit got in the way of what nature intended. We decided it was time for a change so we created a new standard, 100% grass fed milk. Milk that we pass on to your baby through our formula. We believe it's worth it.