Colgate Toothpaste Advanced Whitening Purple 120g

Colgate Advanced Whitening Purple Toothpaste is made with colour correcting technology for whiter teeth in 7 days*!

Inspired by the colour science of purple shampoos, meet Colgate Advanced Whitening Purple Toothpaste. Our colour correcting technology helps to neutralise the yellow tones in your teeth for a brighter smile! The formula has a stain protection system to help prevent new stains plus daily anticavity protection to give you whiter teeth in 7 days*! Don't miss out on the hottest oral beauty trend and try Colgate Advanced Whitening Purple Toothpaste.

Colour correcting technology
Whiter teeth in 7 days*
Gentle for daily use
Freshens breath
Daily anticavity protection

Colgate Advanced Whitening Purple toothpaste is also sugar free, vegan and gluten free.

Boxed Contents: 1 x Purple Toothpaste
Size: 120g

Made in a recyclable tube and carton. Remove cap before recycling.

*helps to reduce surface stains when brushing twice daily

You can buy Colgate Toothpaste Advanced Whitening Purple 120g online in Australia from Chemist Direct

Directions For Use

Directions for use: Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water.

Store below 30°C

Ingredients/Material

Contains: Sodium Flouride 0.22% w/w (equiv. 1000 ppm Flouride)

Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavour, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Flouride, Hydroxypropyl Methylcellulose, CI 73360, CI 74160.

Reviews

Rated 3 out of 5 by AJW867 from Refreshing taste but messy! [This review was collected as part of a promotion.] The toothpaste has a nice refreshing taste; it’s not too minty but definitely leaves you feeling fresh and clean. Unfortunately I didn’t notice any difference in the whiteness of my teeth, and it was really messy! The toothpaste has little “beads” in it that turn blue with water; if you drop any in the sink they leave blue streaks everywhere and of course the foam from the paste is blue too. It doesn’t sound like a big deal, but it was just one extra thing I needed to pay extra attention to when cleaning as of course this doesn’t happen with standard products.

Date published: 2024-03-12

Rated 1 out of 5 by Wwk234 from Blue toothpaste No where does it state this toothpaste turns blue or has blue pigments. I was very surprised to see the toothpaste a very very dull purple (not purple enough to colour correct) and very surprised when it turned blue! The blue just turns your teeth a very dull grey shade and does not colour correct. If only they had made the pigments purple. I’m very disappointed and can not use the product anymore due to the weird shade it turns my teeth. Will be going back to the Piksters Tooth Toner toothpaste as this is purple and works great. Gave Colgate ago as they are usually the better brand.

Date published: 2023-09-23

Rated 4 out of 5 by Kusuma4 from It is good [This review was collected as part of a promotion.] First of all I don't have yellow teeth and also my teeth are not that pure white. I tried the product as recommended. I like that pretty purple color and also it turns to blue when brushing my teeth as mentioned. I like the smell and taste too which is like watermelon chewing gum but aftertaste is a little bitter. It doesn't lather much but does as pretty good job at cleaning. I haven't seen full on results like my teeth turning shining white bit in the long run my teeth might not look that yellow which I'm expecting. Aftertaste could be improved.

Date published: 2024-03-11

Rated 5 out of 5 by Grace810 from fun & effective [This review was collected as part of a promotion.] This toothpaste tastes surprisingly good – it reminds me of jelly candies. Taste aside, after brushing, my mouth feels clean and fresh with no weird aftertaste. Just after a week of using it, my teeth look noticeably brighter. In the photo, you can see these cool flecks in the toothpaste. They turn into this funky bluish purple foam, making the whole brushing routine a bit more fun. Overall it's a winner. If you're into toothpaste that tastes good, leaves your mouth feeling fresh, and gives you brighter teeth, give this one a try.

Date published: 2024-03-21

Rated 1 out of 5 by Honest reviews from This toothpaste caused severe pain in my gums Please don not purchase this product. This toothpaste caused severe pain in my gums. Reading from the reviews, it seems I'm not the only one.

Date published: 2024-07-03

Rated 1 out of 5 by Bluey from Leaves blue stains. Purchased a few weeks ago and my biggest issue is the blue staining on my sink and my clothes. I have permanent blue staining on my singlet that has not come out in the wash due to it being very foamy. It's not something you should really ever have to worry about when brushing your teeth!

Date published: 2025-01-05

Rated 5 out of 5 by Becls302 from Surprisingly loved this [This review was collected as part of a promotion.] First the taste. Probably the best tasting toothpaste I've ever had. Sometimes I don't love the "mint" flavoured this was like a tasty Lolly. My partner also commented on how delicious it tasted! I will note one negative- it can slightly stain your sink (easy to wipe off) but unlike most toothpaste which you don't often notice in the sink the blue is really obvious. However it's such a small thing it's not really a big deal. Overall I did find it made my teeth appear whiter and brighter. I used it twice a day for around 10 days. I was quite surprised as I have tried other whitening toothpaste and feel it didn't do too much. I was surprised when I compared the two pictures

Date published: 2024-03-16

Rated 5 out of 5 by Sopnor76 from Lost for words! [This review was collected as part of a promotion.] Wow, wow, wow, wow x 1000. I was a bit sceptical at first that I would see any difference within 7 days but I noticed a slight change within 2 days. The results are absolutely amazing. A few people have asked where I got my teeth professionally whitened and are shocked when I say it's just a toothpaste. I have never had such great results so quickly! Love love love and have found my permanent toothpaste! Thank you so much, I love how good my teeth are starting to look

Date published: 2024-03-11

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